Microsoft ad

I was a bit dissappointed with the dog ad of microsoft. The ad does not stand to the level of Microsoft's image. The ad is supposed to bring out the distinction between original and pirated software, but I feel it brings out more the distinction between cheap and costly software. Thus, indirectly microsoft is mentioning that its software is costly.
Though it is a known fact, I think microsoft (or its ad agency) should try to project the value of its original software, say, in terms of the benefits of warranty, etc.

Havell's Ads

So many new ads got introduced since I wrote last...Let me start with Havell ads.
Havells is an equipment company with a wide range of electrical products (http://www.havells.com/) . They have a very good series of ads for each of these products. The ads seem to have improved after they changed their ad agency to Lowe (from I think Oxygencommunications). All the ads are nicely shot. Each of the ad tries to cover one aspect of emotion/feeling - cables ad portrays mother and son sentiment (the best of the lot), bulb ad tries to bring out fun using religion, fan ad (the one in which a fat man is tied to a chair) is purely on fun aspect. There are few bad ones too, such as the fan ad in which a guy uses a book with a picture of Havells fan to fan himself. But overall, I think Lowe has done a good job with the ads to capture the mind share of the customer.

Havells Cables:


Havells bulb ad: