Microsoft ad

I was a bit dissappointed with the dog ad of microsoft. The ad does not stand to the level of Microsoft's image. The ad is supposed to bring out the distinction between original and pirated software, but I feel it brings out more the distinction between cheap and costly software. Thus, indirectly microsoft is mentioning that its software is costly.
Though it is a known fact, I think microsoft (or its ad agency) should try to project the value of its original software, say, in terms of the benefits of warranty, etc.