Havell's Ads

So many new ads got introduced since I wrote last...Let me start with Havell ads.
Havells is an equipment company with a wide range of electrical products (http://www.havells.com/) . They have a very good series of ads for each of these products. The ads seem to have improved after they changed their ad agency to Lowe (from I think Oxygencommunications). All the ads are nicely shot. Each of the ad tries to cover one aspect of emotion/feeling - cables ad portrays mother and son sentiment (the best of the lot), bulb ad tries to bring out fun using religion, fan ad (the one in which a fat man is tied to a chair) is purely on fun aspect. There are few bad ones too, such as the fan ad in which a guy uses a book with a picture of Havells fan to fan himself. But overall, I think Lowe has done a good job with the ads to capture the mind share of the customer.

Havells Cables:


Havells bulb ad: