Idea Ads

The latest Idea Ad with Abhishek Bachchan uses the caste differences as background and tries to drive home that an idea can change lives. The concept is moderately ok, picturization was decent, abhishek bachchan's expressions were good.
However, while searching for the video of this ad in youtube, I came across one of the older ads of Idea. The main theme of the ad is that the idea connectivity is everywhere. This is a nice ad and the idea is good. The picturization could be better in terms of clearly showing how far the monkey had travelled and into uninhabited places. Check that ad too.

Ad with Abhishek Bachchan (courtesy: youtube)


Ad with monkey (courtesy: youtube)