Buckley's Cough Syrup

Yesterday, I downloaded some Comedy Central podcasts and I saw an ad at the end of the podcast. This ad was so different and against trends that I couldn't think of not writing about it on the blog. Check the ads of this product. These ads stress on the bad taste of the cough syrup but mention that it works! I find it amazing how daring they were to pick such a campaign. It gives a 'yuck' feeling but surely puts the brand name in the minds of the customer. So, I guess they were trying to play the 'brand recall' game to increase the sales. It is a popular syrup in Canada and Saatchi & Saatchi, New York has led the campaign (http://www.canadapharmacynews.com/labels/Buckley). Other articles on it: http://www.buckleys.com/about/print.htm, http://www.boingboing.net/2007/11/12/gutsy-adcampaign-for.html, http://www.graphicology.com/blog/2007/11/12/131-ad-of-the-week-buckleys.html

Have a look at these interesting (but gross) videos of the ads (for more, search for "buckley's" on youtube):