Paint Ads

Isn't it amazing how a small commodity such as paint can be associated to a person's lifestyle, occasion, etc? Long gone are those days when only the exteriors of the house were painted. Now, people spend good amount of time choosing colors for their walls, both exterior and interior. People have started preferring painting the walls of the same room with different colors, say, to bring out a theme. I guess the creative ads by the various paint companies have some contribution to this new trend. Most of us remember the campaigns such as 'Mera wala cream' or 'Wah Sunil babu!'. These will be remembered for long and the thought of painting a house surely flashes those ads in our minds.
Though not in the league of such famous campaigns, but I liked the recent ads of Berger Paints. Their tag line, 'Paint your imagination', has been well represented in some of their ads, mainly the below one. The music score supports the picturization very well. The ad very clearly presents the conflict that most of the couples face while building their houses, and hence will create the emotional connect very easily. Also, if you observe, few years back, the cement or paint ads used to show families in their late thirties or early forties. This ad, however, targets the latest customers - middle-class young people (late twenties & early thirties). Enough of my analysis, enjoy the ad now!



Other ads: http://youtube.com/watch?v=FGOLpVjc99g&feature=related

Buckley's Cough Syrup

Yesterday, I downloaded some Comedy Central podcasts and I saw an ad at the end of the podcast. This ad was so different and against trends that I couldn't think of not writing about it on the blog. Check the ads of this product. These ads stress on the bad taste of the cough syrup but mention that it works! I find it amazing how daring they were to pick such a campaign. It gives a 'yuck' feeling but surely puts the brand name in the minds of the customer. So, I guess they were trying to play the 'brand recall' game to increase the sales. It is a popular syrup in Canada and Saatchi & Saatchi, New York has led the campaign (http://www.canadapharmacynews.com/labels/Buckley). Other articles on it: http://www.buckleys.com/about/print.htm, http://www.boingboing.net/2007/11/12/gutsy-adcampaign-for.html, http://www.graphicology.com/blog/2007/11/12/131-ad-of-the-week-buckleys.html

Have a look at these interesting (but gross) videos of the ads (for more, search for "buckley's" on youtube):