Idea Ads

The latest Idea Ad with Abhishek Bachchan uses the caste differences as background and tries to drive home that an idea can change lives. The concept is moderately ok, picturization was decent, abhishek bachchan's expressions were good.
However, while searching for the video of this ad in youtube, I came across one of the older ads of Idea. The main theme of the ad is that the idea connectivity is everywhere. This is a nice ad and the idea is good. The picturization could be better in terms of clearly showing how far the monkey had travelled and into uninhabited places. Check that ad too.

Ad with Abhishek Bachchan (courtesy: youtube)


Ad with monkey (courtesy: youtube)

Watching TV Ads - My Hobby

It is amazing how the time flies by so quickly! I have completed 4 terms already, i.e., half of my MBA course!! However, the way the life is, I have to be aware that the tougher part is yet to come! Anyways, this post is not about the future troubles, but about my pastime - TV Ads.

I will be posting videos of some of the ads (both recent and old) and express my views/comments/critique on those ads.

I shall start with the recent Reliance Mobile's campaign - Bol India Bol. These ads are really amazing. I have seen 2 ads ('sawaal' & 'advice')from this campaign and both of them are really good. The best part of these ads is that the audience can relate with the ad right from the first sentence. The picturization, the characters, the music and the expressions of the actors really keep the audience engrossed till the end. The background voice is a perfect fit to the ad. You can watch it as many times as you want and still not get bored. Cool Ad! Watch it for sure by clicking the below video icon (courtesy: you tube)

"Sawaal":


"Advice":